Australia | Coca-Cola has created a unique flavour for Coca-Cola Y3000, through a collaboration of human intuition and artificial intelligence. With the help of AI-powered technology, Coca-Cola Y3000 imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future.
Y3000, launched as part of the Coca-Cola Creations platform, was the third flavour released, available in both Zero Sugar and full-sugar versions.
The concept behind Coca-Cola Y3000 involved a blend of human emotions, aspirations, and insights from artificial intelligence. By engaging with global consumer perspectives and harnessing the potential of AI, Coca-Cola aimed to understand how people envisioned the future in terms of emotions, colours, flavours, and more.
"With the assistance of AI-powered technology, Coca-Cola Y3000 Zero Sugar envisioned the taste of a Coca-Cola from the future, introducing innovative experiences to explore what lay ahead," said Oana Vlad, senior director of global strategy at Coca-Cola.
Coca-Cola Y3000 also features innovative packaging, offering a glimpse into a vision of the year 3000.
This flavour represented a harmonious collaboration between human creativity and advanced technology, setting a new standard for product development and highlighting Coca-Cola's commitment to pioneering the future of flavours.
“Coca-Cola Creations is all about creating unexpected and magical moments for our fans," said Livia De Salvo, marketing manager, Coca-Cola Australia.
"We wanted to create a refreshing, future-themed drink that blends Coca-Cola’s signature taste with the power of artificial intelligence. With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future. It’s the Coca-Cola taste you love while bringing something new to your tastebuds."
World meet Coca Cola Y3000 HERE
For the mobile experience, click HERE
