UK | As part of Asda’s 60th birthday celebrations, the retailer has announced a collaboration with Leeds-based Kirkstall Brewery to bring back their ‘Best Yorkshire Bitter’ brand that was originally brewed in the 60s.
Kirkstall's Best Yorkshire Bitter has been inspired by the bitterness produced by Bentley's Yorkshire Breweries, which brewed its beers at the original Kirkstall Brewery on Broad Lane in Leeds.
“It’s an honour to partner with Leeds-based Kirkstall Brewery to bring our customers this commemorative ale to celebrate Asda’s 60th Birthday,” said Ryan Truswell, Asda’s Ale and Cider Buying Manager.
“We both have a rich heritage here in Yorkshire, and what better way to celebrate than with this limited-edition Yorkshire Best Bitter – originally brewed in the 60s. It’s the perfect collaboration to say – cheers to 60 years.”
Kirkstall incorporated the original Asda Queens store logo into its design for the cans, resurrecting a brand dating back to the 1960s, when Asda began. 'BYB' is a classic Yorkshire Best Bitter - full-bodied and smooth, with a balanced malt profile and distinctive hop character.
Kirkstall founder Steve Holt added that Kirkstall shared a history with both Asda and Bentley's Yorkshire Breweries (known as BYB).
“We've been trading with Asda for many years now, and the original BYB beers were brewed at the historic site near Kirkstall Bridge. It's a real honour to be able to resurrect the brand and celebrate 60 years of Asda."
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