UK | Asda has announced the appointment of Rachel Eyre as its new Chief Customer Officer.
Eyre has joined from Morrisons, where she was previously Chief Customer and Marketing Officer, responsible for the retailer’s customer service, brand, marketing, digital and PR activities.
“Rachel is an experienced leader with a strong track record in grocery retail, and we are delighted to welcome her to Asda,” said Allan Leighton, Asda’s Executive Chairman.
“She will play a pivotal role in ensuring that the customer voice is our driving purpose and demonstrating how Rollback and Asda Price are delivering good, honest value to them.”
Prior to joining Morrisons in 2021, Eyre held a number of senior marketing and commercial roles with Sainsbury’s and Barclays.
“Asda is an iconic brand with a long heritage as a consumer champion,” said Eyre.
“I look forward to working with Allan and the rest of the team to ensure the voice of the customer is the beating heart of Asda as we re-establish ourselves as the lowest-priced full-service supermarket in the country.”
Eyre will join upon completion of her notice period, succeeding David Hills.
Asda has more than 150,000 dedicated Asda colleagues serving more than 16 million customers who shop in our stores every week. Its estate has a range of formats, including its largest Supercentres, Superstores, Supermarkets and Asda Express, a convenience estate. The company also has dedicated Asda Living stores across the UK.
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