USA | The Coca-Cola Company and Bacardi Limited agreed to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.
BACARDÍ Mixed with Coca-Cola RTD will be available in several markets worldwide. The initial launch has been planned for select European markets and Mexico in 2025.
“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, Chairman and CEO of The Coca-Cola Company.
“This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to introducing BACARDÍ Mixed with Coca-Cola next year.”
BACARDÍ Mixed with Coca-Cola RTD packaging will feature two of the world’s most recognisable global trademarks. Family-owned Bacardi was first established in 1862 in Cuba before moving to Bermuda, while Coca-Cola debuted in 1886 in Atlanta.
“We are excited to bring together two iconic brands so that consumers may enjoy one of the world’s most popular cocktails, first invented generations ago with BACARDÍ rum and Coca-Cola in a high-quality, convenient format,” said Mahesh Madhavan, CEO of Bacardi Limited.
“Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”
This is not the first time the two brands have teamed up. In 1900, the Cuba Libre cocktail was invented using BACARDÍ rum, Coca-Cola, and lime at the American Bar in Havana.
Cans will include clear responsibility symbols stating that the drink has to be enjoyed only by consumers of the legal drinking age. BACARDÍ Mixed with Coca-Cola RTD will adhere to responsible marketing practices held by The Coca-Cola Company and Bacardi Limited.
The global benchmark for alcoholic beverage volume (ABV) is five percent, but it will vary depending on the market.
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