Consumers are constantly faced with the challenge of deciding what to have for dinner. In a world where ordering a meal from a restaurant only takes a few minutes of tapping away at a phone, MenuAid provides consumers with a grocery shopping experience that is just as simple.
MenuAid acts as a bridge between consumers and FMCG brands, offering recipe inspiration and a seamless grocery shopping tool to help consumers save time and money, whilst data-driven insights provide FMCG brands with a greater understanding of the behaviours and preferences of their shoppers.
The FMCG industry operates in a dynamic and testing environment where brands are required to navigate a range of challenges, including increased competition, a growing range of consumer dietaries and consumer brand preferences and expectations. The data provided by MenuAid offers unique insights into how consumers interact with products both before and after purchase, allowing brands to enhance and tailor their marketing strategies.
“We all know that data-driven decisions set a business up for success, and even more so in the FMCG space. No matter the size of your business, effective use of data is a challenge across the industry,” said MenuAid Co-Founder, Toby Skilton.
The always-on data provides an early view into emerging food trends and can be used standalone or in combination with traditional scan or loyalty data to drive incremental and sustainable category growth.
MenuAid insights have been successfully used by FMCG brands to develop products ahead of the market to align with emerging food trends, secure placement in new retailers, and empower brands during negotiations by providing consumer behaviour context.
