Established as New Zealand’s first Kiwi-owned pasta brand around World War II, Diamond Meals has been instrumental in teaching New Zealanders about cooking.
From publishing a cookbook in the 1970s with recipes such as spaghetti bolognese to the Kiwi take on the rice risotto in the 1980s, today, Diamond Meals has a range of products, including pasta, rice risotto, macaroni, couscous and more.
Consumers are always looking for anything that will make their lives easier, and social media is a great way to demonstrate recipe ideas and products relevant to consumers.
The brand recognises this need and caters to consumers by offering meal solutions that help create memorable moments at home without breaking the bank.
Participating in the recent social media trends like one-pot cooking and air frying foods not conventionally meant to be air fried, the brand has incorporated air fryer instructions on some of its products and created recipes that can be adapted for air fryers to keep up with evolving consumer behaviour.
The Diamond Coat ‘n Cook is perfect for easy air fryer chicken drumsticks, and their Rice Risotto is suitable for making some air-fried ham and cheese arancini.
Regarding snacks, the Diamond Lasagne makes for some great crunchy air-fried pasta chips, while the Diamond Macaroni Cheese can be used in making air fryer bacon and egg macaroni cheese pots.
These recipes and other easy-to-cook recipes are available on the Diamond Meals website, and you can find air fryer cleaning instructions on the DYC vinegar website.
However, while viral trends are essential, the brand also believes that more significant factors are driving demand for them, such as looking for affordable meal options rather than the cooking method driving demand.
