AUSTRALIA | Coca-Cola Europacific Partners (CCEP) Australia has been recognised as the number one supplier in the 2025 Advantage Core Supplier Report, marking the second consecutive year the business has taken out the top spot.
Advantage Report is the world’s leading 360º feedback system developed to aid suppliers and retailers in measuring, tracking and strengthening their B2B performance.
The annual report, which reflects feedback from Australia’s leading grocery retailers, highlights CCEP’s continued commitment to operational excellence and fostering genuine collaborative partnerships with customers to achieve shared growth.
This year’s results underscore the strength of CCEP’s customer-first approach and depth of cross-functional expertise, with CCEP Australia ranking number one across a total of ten key competencies, encompassing capability and experience, collaborative business planning, strategic alignment, product innovation and promotional activation, among others.
A standout achievement in this year’s report was CCEP’s performance in the Digital and Retail Media Benchmark. The business climbed 13 places to secure the number one ranking in this category, demonstrating a marked step-change in the sophistication of its e-commerce offering and digital execution.
Orlando Rodriguez, Managing Director – Australia, CCEP, said the recognition was a testament to the dedication and professionalism of the entire organisation.
“To be recognised as the number one core supplier for the second-year running is an outstanding achievement and a proud moment for everyone at CCEP. It’s a reflection of the passion, precision and genuine approach to partnership that defines how we work and show up for our valued customers, day-in and day-out," said Rodriguez.
"I’m humbled by the recognition of our customers and want to thank them for their continued trust and collaboration. And to our incredible teams across the business – this win belongs to you. Every day, we strive to be better – in every activation, every execution – for our customers and for our consumers.”
The Advantage Report results reinforce CCEP’s leading position as the highest performing supplier overall in the Australian grocery industry.
As the business looks ahead, it remains focused on continuous improvement, increasing its agility, communicating openly and proactively, and deepening its customer partnerships to deliver even greater value in the years to come.
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