UK | Coca-Cola Europacific Partners (CCEP) has brought even more tropical flavour and attitude to the energy drinks chiller with an exciting addition to its hugely successful Monster Juiced range.
The Monster Juiced range has increased by 18.1 percent in value sales and is now worth more than GBP 290M. Focusing on innovation and new launches has delivered more than GBP 36.9M in additional value sales over the past 12 months.
Driven also by the strong performance of the existing range, it has continued to outperform the growing flavoured energy sub-segment, with Monster Juiced Mango Loco leading as the top flavoured energy drink in value sales in GB.
The Juiced range accounted for 34 percent of flavoured energy value sales, boosted by the arrival of Monster Juiced Bad Apple in 2024, the best-performing energy launch of the past 12 months.
Monster Juiced Rio Punch has combined the powerful Monster Energy blend with a unique tropical combination of exotic flavours featuring notes of sweet papaya, vanilla ice cream and blackcurrant, inspired by a popular Rio de Janeiro dessert.
The striking can design, which features the green and yellow of the country’s flag and references to the capital, including carnival motifs and a visual of Christ the Redeemer, is guaranteed to deliver maximum stand-out on the shelf.
The energy drinks category is worth more than GBP 2.1bn in retail, led by Monster, GB's fastest-growing major energy brand, now worth GBP 706M.
“Over the past year, Monster has driven more than half of innovation sales in energy drinks – adding an impressive GBP 84.7m in value to the category. Shoppers love the bold, flavour-packed Monster Juiced range, which is up 18.1 percent in value and growing faster than both the flavoured energy segment and the total energy category,” said Helen Kerr, Associate Director of Commercial Development at Coca-Cola Europacific Partners GB.
“Every year, our Juiced launches are among the top-performing launches in energy drinks. We’re confident Rio Punch, which is already one of our top sellers in the US, will continue that trend, and we’re excited to see how retailers bring the launch to life in-store.”
Rio Punch has joined the nine-strong Monster Juiced range, including Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper, Mixxd Punch, and Bad Apple.
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