UK | Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the latest addition to its popular zero sugar Monster Ultra range with a new grapefruit flavoured variant, Monster Ultra Fantasy Ruby Red.
Rolling out from mid-August, Monster Ultra Fantasy Ruby Red boasts a unique grapefruit flavour that perfectly balances sweetness and tartness with a fresh citrus taste. The liquid inside is a vibrant pink colour that boasts the powerful Monster Energy blend, giving consumers a delicious, refreshing energy boost with no calories and no sugar.
Monster Ultra Fantasy Ruby Red will be available in plain and price-marked single 500ml cans, and four-can multipacks, which have been designed in collaboration with artist Mark ‘Pinky’ Taylor.
Taylor was given a blank canvas to create the eye-catching graffiti-style design featured on the bright pink can, which will deliver maximum impact on the shelf and help drive sales.
Red grapefruit has become one of the fastest-growing flavours in cold beverages, while zero sugar continued to be a key category driver in energy, growing at 7.6 percent year-on-year. Monster Ultra Fantasy Ruby Red is perfectly placed to tap into this, having become Monster’s second best-selling Ultra flavour in the USA.
Monster Ultra Fantasy Ruby Red is the latest addition to Monster’s line-up. It followed the arrival of Monster Juiced Rio Punch and Monster Monster Lando Norris Zero Sugar, which launched earlier in 2025.
“Energy drinks continue to increase in appeal to more consumers on more occasions throughout the day and remain the most dynamic segment in soft drinks. Much of energy drinks’ growth is being driven by zero sugar innovation, a space in which our Monster Ultra range continues to lead the way, with bold flavours and even bolder can designs,” said Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB.
“Ultra Fantasy Ruby Red is a total knockout, a punchy grapefruit flavour that’s already smashing it stateside. Wrapped in a show-stopping can designed by our long-time collaborator Mark ‘Pinky’ Taylor, it’s made to turn heads and fly off shelves. We can’t wait to see how retailers bring the launch to life in-store.”
Innovation has delivered 28 percent of the energy drinks category growth over the last year, and Monster’s NPD has driven more than half of the energy drinks' innovation sales.
This has helped the Monster brand become the fastest growing major energy brand in GB, worth more than GBP 756m in value sales and added GBP 78m in sales in the last year alone while maintaining volume growth.
