UK | Coca-Cola Europacific Partners (CCEP) has brought even more Formula 1 excitement to chillers with the launch of limited-edition Monster Energy cans featuring Oscar Piastri.
Available across Monster Energy Original and Monster Energy Zero Sugar, the collectable cans transform two of Monster's top-performing SKUs with a striking new design celebrating one of Formula 1's brightest young talents.
The launch followed the recent introduction of the limited-edition Monster Energy Lando Norris Gold Can, which continued Monster's celebration of Formula 1 and gave retailers another opportunity to tap into fans' passion for the sport.
From Monday, the 29th of June, the limited-edition cans are available in both plain and price-marked packs for wholesale, convenience and grocery.
The eye-catching can design is expected to generate strong appeal among Monster Energy and Formula 1 fans alike, creating excitement in the energy drink category through a limited-edition collectable release.
Energy drinks are worth more than GBP 2.5 billion to retailers in the region, with low-calorie energy now worth more than GBP 631 million. Monster has continued to lead the low-calorie segment through a 55 percent share, helping retailers tap into growing demand for zero-sugar energy options.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said that following the recent launch of the Lando Norris Gold Can, he was excited to be celebrating another of Formula 1's brightest stars with the limited-edition Oscar Piastri cans.
Together, these launches reinforce Monster Energy's deep connection with the sport and give retailers another opportunity to tap into fans' passion for Formula 1.
“Limited-edition packs generate real buzz and collectability, so we expect strong demand from shoppers looking to get their hands on the new design while stocks last. Retailers should ensure the cans are highly visible in chillers and displays to make the most of the excitement.”
