UK | The wait is over! poppi, the US soda brand that’s been living rent-free in your feed, has officially landed in the UK.
Born online and backed by pop culture, poppi has shaken up the soft drinks aisle with bold fruity flavours, vibrant design and main character energy in every sip.
poppi delivers full-flavour fizz that’s made with ingredients you can love; low in sugar, low in calories and high in fibre; it’s pure feel good-fizz that tastes as good as it looks. It has launched with five delicious flavours, including Strawberry Lemon, Raspberry Rose, Lemon Lime, Wild Berry and Orange.
Founded in 2016 by husband-and-wife duo Allison and Stephen Ellsworth, Allison Ellsworth wanted to ditch soda, but not the taste, so she started mixing fruit juice, apple cider vinegar, and sparkling water in her Texas kitchen to create a better kind of soda.
Fast forward to 2026, and poppi is here to shake up the UK and revolutionise soda for the next generation.
“Launching poppi in the U.K. is incredibly meaningful to me,” said Ellsworth.
“When we started poppi, the goal was simple: create a soda people could feel good about drinking. Seeing poppi find a new home in the U.K. is a proud moment for our entire team. We're excited about this next chapter and can't wait to be a part of a new community.”
Natalia Fillipociants, General Manager Europe International Beverages, PepsiCo added that the company was proud to bring poppi’s vibrant, feel-good approach to the UK.
"British consumers are increasingly looking for drinks that are balanced, modern and genuinely enjoyable every day. With bold fruity flavours, eye-catching design, poppi delivers full-flavour fizz made with ingredients that the consumer will absolutely love."
poppi will launch in the UK on the 5th of March in selected Tesco stores and Pret A Manger, before rolling out more widely later in the year.
