UK | Robinsons has unveiled the latest flavour in its Ready-to-Drink range: refreshing and delicious Orange & Mango.
Perfect for those on-the-go moments, the 500ml format launch is packed with the great taste that shoppers expect from Robinsons, with no added sugar.
Joining the existing Raspberry & Apple and Blackberry & Blueberry variants, Orange & Mango will expand the Robinsons Ready-to-Drink range with another popular flavour choice for shoppers.
Thirty-seven percent of Robinsons sales are in orange flavours, and it’s worth over GBP 74 million RSV in Robinsons' dilutes.
The Carlsberg Britvic-owned brand is looking to build on its current success with its latest launch, with the range now worth GBP 22 million RSV and continuing to grow.
“With our Ready-to-Drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love,” said Ben Parker, VP Sales Off-Trade, Carlsberg Britvic.
“Orange & Mango is the perfect addition given its popularity, and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”
The launch will be supported by the product’s biggest-ever above-the-line campaign, with over GBP one million invested in advertising across the Robinsons Ready-to-Drink portfolio, and product sampling designed to make the campaign unmissable this summer.
