USA | Pringles has tapped the brewing experts at Miller Lite for great tasting inspiration, debuting new limited-edition flavours inspired by beer-infused backyard barbecue favourites.
The limited-edition Pringles x Miller Lite crisps perfectly combine your favourite beer-infused barbeque staples, bringing all the best flavours of a cookout into a single can of snackable crisps.
From Beer Can Chicken to Grilled Beer Brat, each mouthwatering Pringles flavour tastes like your favourite grilled foods and tantalises taste buds with Miller Lite's hoppy, malt beer aroma.
"At Pringles, we're dedicated to bringing new, unexpected flavours that both surprise and satisfy our fans' cravings to the market, no matter the occasion," said Mauricio Jenkins, US Head of Marketing for Pringles.
"That's why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavours of summer into one delicious bite that we can't wait for fans to experience. We hope the new flavours kick off grilling season on a deliciously crispy note."
The iconic flavours synonymous with cookout season include:
- Pringles x Miller Lite Beer Can Chicken deliciously combines the flavour of savoury roasted chicken complete with notes of garlic and onion, with the authentic flavour of the Original Light Beer.
- Pringles x Miller Lite Grilled Beer Brat has the smoky, grilled brat flavour you know and love, with notes of black pepper, caramelised onion, and brown spice. The authentic flavour of the Original Light Beer comes through in a hoppy, malt beer aroma.
"Whether or not you're a grill-master, who doesn't enjoy a beer and crisps as a summer snack?" said Ann Legan, VP of Marketing, Miller Family of Brands.
"We know fans already infuse Miller Lite's iconic flavour into grilled staples, so bringing those same flavours into an ultimate savoury snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them."
Both Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat will be available starting in May.
