UK | Tango has launched its latest new ‘Editions’ flavour, Strawberry Smash, an explosion of great-tasting strawberry and pineapple flavours.
The product has been one flavour in Tango’s annual rotational flavour series, which has seen considerable success.
Previous ‘Editions’, including Tango Mango, Paradise Punch and Berry Peachy, have all been crowned number one new product development in the fruit-flavoured carbonates category in their respective launch years.
The product has launched into the GBP 1.2 billion fruit-flavoured carbonates category to provide shoppers with greater choice and further strengthen the growing category.
Strawberry has been a familiar flavour to consumers, and when combined with pineapple, it will smash tastebuds with the brand’s signature Tang.
Tango Strawberry Smash followed in the footsteps of Tango’s popular Mango flavour, which was launched in 2024 and is already worth GBP 12.7 million RSV3. The new product aimed to allow shoppers to enjoy a delicious, sugar-free option without compromising taste.
The launch will cement the brands’ position as the second most purchased fruit-flavoured-carbonates brand in the UK, with over 5.3 million buyers, representing a big opportunity for retailers to increase footfall and sales from their soft drinks chiller.
“We know how hotly anticipated the next big launch from Tango always is, and with its refreshing strawberry taste and striking pack design, we anticipate this launch being a big hit with shoppers,” said Ben Parker, VP of Sales Off-Trade, Carlsberg Britvic.
“Soft drinks is a crowded but exciting category, so we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages - from Gen-Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year”.
Rolling out in February, the fruit-flavoured carbonate will be available for an entire year, allowing shoppers to enjoy it at home or on the go.
