USA | Amazon has announced that customers can now order fresh groceries with their Same-Day Delivery orders, with plans to expand to over 2,300 across the U.S. by year-end.
This marked one of the most significant grocery expansions for Amazon as the company introduced thousands of perishable food items into its existing logistics network, which is already optimised for speed and efficiency.
Customers will have the option to order produce, dairy, meat, seafood, baked goods, and frozen foods, alongside the millions of items such as everyday household essentials, electronics, fashion, home and garden, and more already available for Same-Day Delivery online.
Customers have been looking to make their budgets stretch further, and that’s why Amazon has focused on offering a wide selection of national and local brands, including organic and natural options, at an incredible value through this new offering. For Prime members, Same-Day Delivery is free for orders over USD 25 in most cities.
If an order doesn’t meet the minimum, members can still choose Same-Day Delivery for a USD 2.99 fee. For customers without a Prime membership, the service is available with a USD 12.99 fee, regardless of order size.
“We’re continuously innovating to make grocery shopping simpler, faster, and more affordable for our customers, especially Prime members,” said Doug Herrington, CEO of Worldwide Amazon Stores.
“By introducing fresh groceries into our Same-Day Delivery service, we’re creating a quick and easy experience for customers. They can order milk alongside electronics; oranges, apples, and potatoes with a mystery novel; and frozen pizza at the same time as tools for their next home improvement project and check out with one cart and have everything delivered to their doorstep within hours.”
When Amazon began to add perishable groceries like bananas, milk, eggs, bread, and ice cream to its Same-Day Delivery service in regions like Phoenix, AZ, Orlando, FL, and Kansas City, MO, customers embraced the convenience.
Many of these shoppers were first-time Amazon grocery customers who now return to shop twice as often with the Same-Day Delivery service compared to those who didn’t purchase fresh food.
Early adoption in these regions showed the popularity of groceries among Prime members, with strawberries now consistently knocking AirPods out of the top five best sellers of all products sold, while bananas, Honeycrisp apples, limes, and avocados round out the top 10 most popular perishable grocery items in Same-Day Delivery carts.
Now, customers in cities like Raleigh, NC, Milwaukee, WI, Tampa, FL, Columbus, OH, and many more can discover this new convenience too.
“After trying this service for occasional items, customers have discovered how much we’ve simplified online grocery shopping,” added Herrington.
Amazon has worked hard to ensure customers can feel confident in the fresh food they’re purchasing online. Its specialised temperature-controlled fulfilment network ensures customers receive fresh, high-quality perishable grocery items, with every item undergoing a six-point quality check upon arrival and before leaving for delivery.
Temperature-sensitive products are delivered in insulated bags that are recyclable in most curbside recycling programs, the same used for Amazon Fresh and Whole Foods Market deliveries, to ensure items remain at appropriate temperatures.
Amazon has spent over 25 years setting the standard for selection, speed, and value across millions of products, and it has brought that same commitment to groceries.
Already a go-to destination for grocery shopping for over 150 million Americans, Amazon generated over USD 100 billion in gross sales of groceries and household essentials in 2024, not including sales from Whole Foods Market and Amazon Fresh.
Amazon will continue expanding this capability to additional cities and towns through 2026.
