AUSTRALIA | HOYTS Cinemas has teamed up with Bulla Dairy Foods to bring a taste of the movies to homes.
The brands have launched the Bulla HOYTS Choc Tops at one of Australia’s leading supermarkets, Coles with two delicious flavours on offer – classic Vanilla and indulgent Salted Caramel.
HOYTS General Manager of Food & Beverage and Retail, Michael King, said Choc Tops are synonymous with the movie-going experience.
HOYTS sells millions of Bulla Choc Tops every year, and they truly are a treat loved by all. The snack-sized four-pack is perfect for sharing or keeping all to yourself.
“We know the pairing of a movie and a Bulla Choc Top is a favourite for our guests. While nothing beats biting into a Bulla Choc Top at the cinema, we’re excited to give people a taste of the HOYTS experience at home. It’s a fun way to bring the magic of HOYTS into living rooms and a sweet reminder to come back and enjoy it with us on the big screen soon,” said King.
“Partnering with a major supermarket chain is an industry-first milestone that HOYTS is incredibly proud of. We will be the first cinema exhibitor to provide a new and convenient way for all to enjoy a Bulla Choc Top, and we couldn’t think of a better partner to collaborate with. We are proud of our decades-long relationship with Bulla in providing a high-quality product to movie lovers.”
Bulla’s Head of Marketing, Chris Martin, said the 115-year-old family business was thrilled to bring one of Australia’s most iconic movie treats into homes.
“There’s something special about a Bulla Choc Top and a great movie, whether it’s in the cinema or on your couch," said Martin.
"We’re excited to offer this new way for movie lovers to enjoy Bulla HOYTS Choc Tops at home. And thanks to our valued partners at HOYTS, we’re able to include a voucher code to save on your next trip to the cinema."
The Bulla Hoyts Choc Tops will be available until the 30th of September.
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