UK | Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched their SalesSupercharged convenience retailer support initiative for a fifth year.
Live now, the campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks. Tips and advice from leading independent convenience retailers will also be available on range and execution in-store.
New this year, in response to the insight that 74 percent of energy drink consumers enjoy energy drinks with a snack or meal, the refreshed platform includes a dedicated ‘with food’ section, offering actionable top tips on merchandising food alongside energy drinks to boost sales..
Energy drinks are worth over GBP 2.1bn, adding more value to the soft drinks category than any other segment. Monster is GB's fastest-growing major energy brand, worth over GBP 706m and delivering double-digit volume growth.
The energy segment is worth GBP 1.2bn in convenience alone and is the largest soft drinks segment in the channel.
“More than half of energy drinks are sold through the convenience channel in GB and this only continues to grow, making it a big opportunity for convenience retailers across the country,” said Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB.
“To support this, we continue to invest in our Sales Supercharged support initiative, collaborating with leading convenience retailers to help the wider retailing community to take full advantage of the energy drinks sales opportunity.”
For store owners who really want to make their energy fixture work harder, especially when it comes to leveraging the food mission, Kerr recommended keeping an eye out for the SalesSupercharged campaign within the trade press over the coming months.
