UK | Morrisons has opened a new Morrisons Daily store in High Wycombe to provide the local area with a fresh and affordable shopping experience.
The 3,000 sq ft store sits on the edge of a residential community, with further housing developments currently under construction nearby. It is the perfect spot for all shopping needs, from forgotten items to a more substantial shop.
The new Morrisons Daily replaces a Nisa store that closed in December 2024, which left many local residents without a convenient place to shop. Chilled and fresh ranges will be available as well as an in-store bakery, food to go, barista-style coffee, and a premium frozen offering.
“The store is a great example of how our franchise model can help bring much-needed retail services and great food back to local communities,” said Katharine Challinor, Head of New Business & Independent Franchise at Morrisons.
“We’re really pleased to be working with Sunny and Vicky on the launch of the new store and look forward to seeing the positive impact being quickly felt by customers.”
Sunny and Vicky Singh, who have operated convenience stores for many years under various competitor brands, chose to join the Morrisons franchise network to offer their customers a wide range of supermarket-quality products from a brand they know and trust.
“We’ve been a part of this community for a long time and know how important it is for residents to have access to quality, affordable food close to home,” said Sunny Singh, Franchisee and Co-owner of the new store.
“Partnering with Morrisons means we can deliver exactly that, and the diverse range of products and services makes the store a real benefit to those nearby.”
Morrisons now has over 600 franchise stores operating in forecourts and local neighbourhoods across the UK.
