USA | PepsiCo Foods has introduced Good Warrior, a new masterbrand built for people who demand more from their protein: great taste and convenience.
Its debut product, Good Warrior Beef Sticks, is made with grass-fed and finished beef, delivers 10g of protein, 0g of sugar, and 100 calories per serving, is gluten-free, contains no artificial colours or flavours, and is available in two flavours: Original and Jalapeño Pepper.
“We created Good Warrior because people deserve protein snacks that don’t feel like a compromise. Our goal was simple: make protein snacks people want to eat for busy humans who need something fast,” said Tina Mahal, Marketing Senior Vice President, PepsiCo Foods U.S.
“Good Warrior brings bold flavour, functionality of protein, and the convenience today’s consumers expect. We’re starting with two delicious beef stick flavours and are bringing even more tasty options in other categories later this year.”
Consumers are hungry for protein options that taste great. A recent survey found that 86 percent of Americans have been looking to add more protein to their diets, yet convenient, great-tasting options remain hard to find.
Good Warrior was designed to close the gap for those powering through back-to-back meetings, or for those who need to grab something tasty between school carpool pickups and work deadlines.
Good Warrior Beef Sticks has joined recent product launches from PepsiCo that offer consumers new choices with added benefits, including Doritos Protein, SmartFood Fibre Pop coated popcorn, SunChips Fibre whole grain and black bean snacks, Pepsi Prebiotic Cola, poppi Prebiotic Soda, Quaker Protein Granola Bars and Quaker Protein Old Fashioned Oats, Starbucks Coffee & Protein emphasising a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they want.
