GERMANY | With over 400 exhibitors, Anuga Bread & Bakery will unite the international diversity of bread and bakery products under one roof.
The notable names in the bakery and biscuit industry this year include Harry Brot, Mestemacher, Lambertz, Langnese, D’Arbo, Andros, and Biancoforno. Furthermore, a new international player is enriching the trade fair too, namely Bimbo Doughnuts from Spain.
The country participations demonstrate the internationality: Italy, Spain, Turkey, France, and Belgium are particularly shaping the appearance of the trade fair with diversified group stands. A further novelty: Spain's extended participation, which further raises the international profile of Anuga Bread & Bakery.
Exhibitors are increasingly focusing on product innovations in the premium and niche segments. For example, Mestemacher is presenting "Our pure organic toast bread", a winner of the Product of the Year Award 2025, in bronze. High-protein breads and spreads that align with the current nutrition and fitness trends are also setting new standards.
Bakery products enriched with protein powder or functional ingredients also reflect the demand for healthier, innovative recipes. Further new products of the exhibiting companies include, among others:
- Ciabatta without yeast – a classic Italian bread that contains neither yeast nor sugar.
- Spelt bread with beetroot – combined with whole grains and vegetables for colour and nutritional value.
- Multigrain baguette with roasted cornmeal - traditional form, reinterpreted with special ingredients.
- Bakery products with added functional benefits - i.e. enriched with fibre, superfoods or heart-healthy ingredients.
According to current analyses by Innova Market Insights, the following developments characterise the global bakery product market:
- Health & functionality: Products with protein boost, fibre or less sugar are experiencing strong growth. More and more consumers are looking for bread and snacks that offer functional benefits.
- Clean label & naturalness: Fewer additives, organic certifications and clear ingredient lists are decisive for buying decisions.
- Premiumisation & enjoyment: In addition to functionality, the enjoyment remains to be a decisive factor - quality craftsmanship, traditional recipes and premium positioning are gaining significance.
- Sustainability: Packaging made from recyclable materials as well as raw materials of responsible origin are under focus.
- Snacking & convenience: Smaller portions, on-the-go products, and biscuits for the road align with modern consumer behaviour.
These trends are also reflected in the offerings of the trade fair, ranging from innovative protein bread and refined pastries to convenience formats for urban target groups.
With its stable development, high internationality, and numerous innovations, Anuga Bread & Bakery remains the premier international platform for the bakery and confectionery industry. It brings manufacturers, the trade, and food service sectors together to discover new trends, establish business relationships, and actively shape the future of the bakery industry.
Anuga Bread & Bakery is being staged in Cologne from the 4th to the 8th of October 2025 as part of Anuga.
