JAPAN | RX Japan is set to showcase the latest F&B trends through the upcoming “JAPAN’S FOOD” EXPORT FAIR WINTER.
From the 27th to the 29th of November 2024 at Makuhari Messe, this event will offer industry leaders and international buyers a unique opportunity to discover and source innovative and high-quality Japanese products.
This year’s winter edition will highlight the growing demand for sustainable and free-from food, convenient ready-to-eat meals, and functional food that offer added health and beauty benefits.
Visitors can expect to encounter diverse exhibitors presenting the latest trends in these areas, such as plant-based alternatives, gluten-free products, and nutrient-rich ingredients.
Alongside cutting-edge F&B innovations will be traditional Japanese delicacies and authentic flavours that have captivated the industry worldwide.
“JAPAN’S FOOD” EXPORT FAIR will feature an extensive variety of products, with 300 exhibitors showcasing agri-food, seafood, meat, processed food, confectionery and snacks, seasonings, spices, and even tableware and kitchen tools.
Companies specialising in transportation and logistics will also be present to offer insights and services to buyers, helping them streamline the process of importing Japanese F&B items to their respective markets.
“JAPAN’S FOOD” EXPORT FAIR is a global platform for attendees to connect with overseas importers, distributors, wholesalers, international trade associations, government institutions, and Japanese exporters.
The fair will run concurrently with the winter edition of JAPAN INT’L FOOD & BEVERAGE EXPO (JFEX), enhancing the product variety and networking prospects available to all participants.
To facilitate productive business engagements, the “JAPAN’S FOOD” EXPORT FAIR has introduced an appointment booking system. This system allows buyers to schedule meetings with exhibitors ahead of their visit and maximise their time on the show floor.
With an anticipated attendance of 15,000, this winter fair promises to be one of the largest gatherings of its kind.
For more information and to register, visit the official “JAPAN’S FOOD” EXPORT FAIR website. F&B industry professionals in managerial roles or higher have been encouraged to register as VIP Visitors to access the VIP Lounge and other exclusive benefits.
