CHINA | SIAL Shanghai 2025 is poised to be the premier platform for international professionals seeking to engage with this vibrant industry.
Scheduled this May at the Shanghai New International Expo Centre, the trade fair will unite global industry leaders, offering unparalleled opportunities for exhibitors, visitors, buyers and food professionals to connect, discover the latest trends, and grow their businesses.
China’s food market has been on a clear upward trajectory, projected to reach a remarkable USD 1.736 trillion by 2025, according to Statista.
With a CAGR of 7.13 percent, online sales have been expected to account for 20.1 percent of total revenue by 2025. This booming market was fueled by China’s vast consumer base of over 1.4 billion people, all demanding high-quality, innovative, and diverse food products.
As China has continued to assert its position as the world’s largest food consumer, global food and beverage companies have increasingly focused on capturing this thriving market.
For exhibitors, SIAL Shanghai 2025 offers an unrivalled opportunity to showcase their products and innovations to a highly targeted audience of influential buyers and industry leaders.
With more than 5,000 exhibitors from 75 countries and regions, SIAL Shanghai is Asia’s largest food and beverage trade fair, providing a powerful platform for global food brands to gain significant exposure in the thriving Chinese and broader Asian markets.
At SIAL Shanghai 2025, visitors and buyers will have a unique opportunity to explore the latest trends and innovations in the food and beverage industry. Attendees will gain access to a diverse range of products, all showcasing innovative solutions that cater to the evolving demands of today’s discerning consumers.
A major highlight of SIAL Shanghai 2025 will be the Tutto Pizza Village, a celebration of pizza-making that brings together Ho.Re.Ca professionals and pizza lovers from around the world.
Founded in Naples in 2016, this exhibition has quickly become the premier gathering for pizza enthusiasts worldwide. The 2025 edition will mark a groundbreaking collaboration between Tutto Pizza, Regione Campania, SIAL Network, and Universal Marketing, showcasing the finest Italian agri-food products.
“This initiative will elevate the Campania Region and its world-renowned products, such as San Marzano tomatoes and buffalo mozzarella, to a global audience,” said Nicola Caputo, Campania’s Agriculture Councilor.
In addition to the Tutto Pizza Village, SIAL Shanghai 2025 will unveil the '2025 Pizza New Potential White Paper', offering in-depth analysis of demand trends and opportunities in the pizza market.
The 7th SIAL Global Food Industry Summit at SIAL Shanghai 2025 will bring together industry leaders, innovators, and experts to delve into the latest advancements in the food and beverage industry.
SIAL Shanghai 2025 will feature dynamic activities and competitions designed to inspire and engage, highlighting innovation and sustainability across the food industry, including SIAL INNOVATION, SIAL Snacking Awards, SIAL CUP Barista Challenge, La Cuisine, SIAL Best STEAK Awards, SIAL Chinese Restaurant, SIAL Chic and Tea Contest, and more.
To further enhance the value of participation, SIAL Shanghai 2025 has introduced Match Me, a business matching program designed to help exhibitors and buyers connect directly.
SIAL Shanghai 2025 is more than just a trade fair; it is a gateway to the future of China’s and Asia’s food and beverage markets. As China’s food market continues to evolve, SIAL Shanghai 2025 is the ideal platform to seize new opportunities and stay ahead in this rapidly growing market.
