Influencing the Path to Purchase: Why Phenomenon Leads the Way in Product Sampling
For more than 30 years, Phenomenon has been shaping how New Zealand’s leading consumer brands connect with shoppers.
As one of the country’s most trusted names in product sampling, demonstrations, events, and experiential marketing, the company has built its reputation on one core promise: delivering campaigns that inspire trial, build loyalty, and ultimately influence the path to purchase.
Phenomenon has put products directly into the hands of hundreds of thousands of shoppers, handing out an extraordinary volume of samples nationwide. Each one represents not just a taste or a trial, but an opportunity for brands to connect, convert, and grow.
A Track Record of Excellence
Phenomenon has long been the partner of choice for many of New Zealand’s most recognised consumer brands. From FMCG staples to premium lifestyle products, the company’s expertise spans categories, audiences, and channels.
“Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide clients with a ‘wow’ and a seamless execution on every activation, every single time,” said Merilyn Havler, Phenomenon’s Account Director.
That commitment to excellence is underpinned by Phenomenon’s bespoke campaign system. Drawing on hundreds of category insights and decades of data, the team designs activations that deliver measurable impact.
“Our insights give us the ability to shape campaigns that aren’t just creative, but that drive results at shelf,” Havler explained.
Nationwide Reach, Smarter Budgets
One of Phenomenon’s strengths lies in its nationwide talent pool, with trained brand ambassadors based in every key region. This ensures brands can activate campaigns in the locations that matter most while keeping travel and logistical costs to a minimum.
For clients, that means budgets stretch further and more resources are directed to where they matter most, creating memorable consumer experiences.
“We understand the industry from top to bottom. We’ve activated thousands of campaigns across nearly every category you can name, in almost every location worth visiting.”
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