Ali Baldwin Arnott's Director Regulatory of Nutrition Science
Arnott's is committed to offering a wide range of products to meet its consumers' and their families' varied lifestyle needs. Arnott's Group’s director of regulatory and nutrition science, Alison Baldwin, shared that the brand recognised that the ideal lunch box is balanced with healthy choices, with fruit, vegetables, lean proteins, and water, but this also included a delicious treat for interest and fun.
"Aim for a healthy lunch, not a perfect lunch," advised Baldwin.
Keeping these values in mind, Arnott's has created a comprehensive range of lunch box choices to cater to the above, with single-serve multipacks to offer healthy and dynamic snacking as well as convenience for lunchboxes, including everyday bread alternatives like its Vita Weat to its healthier Snack Right and Bluey snacks, and treats such as Shapes and Mini Scotch Finger.
Its recently relaunched Snack Right range was crafted to offer consumers healthier choices that satiate snack cravings without compromising taste.
Low-carb dietary trends have dwindled as consumers have become more knowledgeable and aware that good, quality carbs are an essential energy source for the body. Arnott's has observed consumers increasingly searching for products and snacks that provide simultaneous good fibre and protein content to help keep them fuller for longer and stay focused, whether in the classroom or an office.
Consumers still like to have a sweet treat to look forward to whilst also being mindful of their sugar intake, leaning towards pre=portioned, convenience snack packs and options with 100 to 120 calories, emphasising having less than 5g of sugar per serving.
"The start of a new year is a great time to create new habits, such as proactive lunch box planning to help you stay on track with your lifestyle goals and better manage household budgets."
Arnott’s Group’s head of marketing for New Zealand, Keryn Bloor, explained that to appeal to back-to-school consumers and their families, Arnott's has invested in a strong presence with in-store displays and point-of-sale signage. For online shoppers, its products are also featured on Back-to-School landing pages and banner placements.
To adhere to schools' increasing zero waste and sustainable packaging policies, Arnotts has also implemented the use of alternative material, reducing the amount of virgin plastic across its packaging, resulting in 98 percent of its packaging being recyclable, according to Australia and New Zealand, (ANZ) and international guidelines. One hundred percent of its multipack products use recyclable flow wrappers, and in 2023, it managed to reduce its packaging by more than 500 tonnes across ANZ.
"We are also members of the Packaging Forum and NZ Soft Plastic Recycling in New Zealand, promoting soft plastic collection and recycling," said Alberto Peixeiro, Arnott's Group’s director of packaging development ANZ.
Read more from Back To School below, starting on page 12:
