Following strong global and local growth, Blackmores has cemented its intention to invest in the New Zealand market and to further support their New Zealand retailers and consumers with a bigger team and a new home.
Deva Dhar, Blackmores NZ Country Manager, said that “globally Blackmores is experiencing incredible growth because consumers are looking for quality brands that they can trust. Blackmores has been supporting the health and wellbeing of New Zealanders for more than 30 years and has a strong commitment to grow here”.
The expansion in New Zealand has included the recruitment of a dedicated Blackmores’ sales team, and new offices capturing the essence of Blackmores’ famed healthy workplace spearheaded at the Blackmores Campus in Sydney, Australia.
“The team have just completed their first quarter in market, and already sales are showing the Blackmores brand climbing the leader board,” said Dhar.
Blackmores took away the NZSMI 2015 Best Integrated Marketing Campaign last year and will continue to invest in marketing and new product development.