Co-founder of Ārepa Zac Robinson & Angus Brown
Five years after its launch, Ārepa has become a leading brand and beverage company, with its roots firmly planted in creating scalable, accessible, and scientifically backed brainfood. This focus on science utilised for the betterment of those who consume it has been the driving reason behind Ārepa's success.
Co-founder of Ārepa, Angus Brown, explained that Ārepa works closely with world-leading neuroscientists on formulations that are put through multiple human clinical trials to prove their effectiveness. Ārepa's commitment to creating better-for-you products, backed by science, has translated into a strong and loyal customer base.
"People feel the effect of our brain food and trust that it works," said Brown.
Resilience is key to brand success. Brown and his co-founder, Zac Robinson, worked in stealth mode for over five years before launching to the public Ārepa five years ago.
"We were doing what we saw as essential research and development to ensure our products were proven by science."
Brown emphasised the importance of staying focused and encouraged those trying to break through in the industry to commit to what they believe in. Secondly, engagement with government-funded capabilities providers, including the Food Innovation Network, as these resources are invaluable supports that can also offer opportunities for businesses to gain funding.
Raising money and taking the precaution not to undervalue a business or personal capabilities are other key aspects that Brown advised emerging businesses should consider, as well as investment in science and IP.
Don't rely on others. For example, consultants, to move your business ahead, you've got to put in the hard yards yourself.
"Don't rely on others. For example, consultants, to move your business ahead, you've got to put in the hard yards yourself."
Read more about Ārepa's story below, starting on page 69.
