FreshChoice Pāpāmoa opened in June 2019 after a 12-month build-and-fit-out period.
At the time, owner-operators Alex Barclay and Simon Doole were operating their supermarket based in Lower Hutt while the initial stages of construction began.
Throughout this process, the pair collaborated with the head office team at FreshChoice to make design and layout decisions that focused on functionality, flow, and customer experience.
Doole said that they were very fortunate to be offered the opportunity to take on FreshChoice Pāpāmoa as a new build supermarket in one of New Zealand's premium lifestyle locations.
“Pāpāmoa stood out to us as it’s a growing, vibrant coastal community with strong family values and provides an active lifestyle for our young family of three boys. We love our community here and could not think of a better place to raise our family,” said Doole.
His vision for the store has been to be a community-first, innovation-driven supermarket that delivers what customers need and surprises them with quality and care.
Recently, Doole has observed strong innovation and growth in fresh and convenience foods, particularly in produce, deli, and ready-to-eat categories.
Customers have been looking for quick, healthy, and high-quality options, and the store has expanded its range of grab-and-go products, introduced more scratch-made deli meals, and regularly trials new local and artisan products to stay ahead of trends.
“Our fresh food aisle has always been a standout - our produce, meat, deli and bakery aisles are bursting with colourful and enticing displays, quality products and an experienced and enthusiastic team waiting to greet our customers,” said Doole.
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