Marketed by Wilson Consumer Products, King Traditional Soup has been cooking in Kiwi kitchens for over 60 years and it is still proudly made in New Zealand.
Being economical, comforting and versatile, it is easy to see why consumers love it. While many of them enjoy it as a soup, adding water on their own vegetables/meat, it is also a popular hearty base for casserole/slow-cooked meals.
Over the last 12 months, Wilson has successfully launched two new products, namely Gluten Free Vegetable and King Beef and Vegetable.
“We have been delighted with the positive response for our new variants adding over $200,000 of sales to the range since launch*,” said Susan Harvey, marketing and business development manager, Wilson Consumer Products. “Customers had requested a gluten-free variant for a while and it’s been great to add this to the range. It is the same price as the rest of the range too, making it an affordable option, which is often not the case for gluten-free products.”
Additionally, King Gluten Free Vegetable took out the Healthy Food Guide 2016 award for best free-from allergy-friendly product. Recipes are available at kingsoup.co.nz.
*Source: IRI-Aztec MarketEdge – TKA Grocery King Gluten Free Vegetable and King Beef and Vegetable soups $ sales 6 months to 18/12/16