With consumers becoming more concerned about public health issues such as sugar and artificial sweeteners, there has been a decline in the full sugar carbonated soft drinks market and this is continuing to challenge the skills of local producers.
Frucor with its range of carbonated drinks is working hard to provide consumers with the lower sugar options they are looking for and is continuing to launch some great new products in the naturally sweetened and lower sugar space. The company has several new products that will be seen in early summer.
In the CSD sector, it already has Pepsi, Pepsi Max, Mountain Dew and 7Up along with Just Juice Bubbles, Fresh Up Big Fizz and Frank.
Two new recent launches in the category are Pepsi Next and Sparkling OH! Pepsi Next is the latest sub-brand and offers 30 percent less sugar and is naturally sweetened by Stevia with no taste compromise. Sparkling OH! is an interesting product, according to assistant brand manager James Cheape that he says is all the flavour and no guilt.
It has less than 1g of sugar, naturally flavoured and no artificial sweeteners. There are three variants of Lemon & Lime, Orange & Mango and Red Berry in the range. An OH! Consumer study by Colmar Brunton has shown that 75 percent of those surveyed would be repeat buyers and was rated as a “good healthy alternative”.
