Destro has supported one of the world’s leading next-gen product companies with a long-term retail campaign that spans key regions across the North Island.
Operating independently, five days a week, the Destro team directs in-store education, customer consultations, guided sampling experiences, and product sales, meeting customers where they are while also handling CRM data capture and detailed reporting.
Destro Brand Ambassadors are also supported by a dedicated team leader, ensuring performance, consistency, and a strong feedback loop between the field and HQ.
“We are proud to deliver at scale in a category that demands discretion, compliance, and deep product knowledge,” said Portia Brodie, founder of Destro.
“If you know who your desired customer is, where they spend their time, and what motivates their choices, you can design sampling campaigns that feel personal, intentional, and far more likely to convert.”
Sampling reduces hesitation because taste, smell, touch and feel are critical in decision making when it comes to purchasing a product. The sampling method is chosen based on the goal: market research, awareness, conversion or retention; audience behaviour, as well as budget.
Brodie added that products in sensory-driven categories offer significant value to Destro clients and consumers, from beauty and wellness to snacks and beverages.
Read more in the latest issue here
