Frucor continue to expand the beverage category with the release this month of OVI Hydration, already a standout since it was launched first in the Australian market. In its first year it has jumped to third place in the water plus Australian convenience market and the company is expecting similar rapid appeal in the local market.
Putting a tasty spin on the healthy hydration sector, the new OVI line comes in three flavours of citrus, peach and berry and has an rrp of around $3.80. “OVI was created to offer hydration with lower sugar, lower calories and is in line with high consumer interest in being free from artificial colours, sweeteners and flavours,” said brand manager Natalie Johnson.
“It is a delicious infusion of water, fruit juice, natural flavours, honey and natural minerals along with antioxidants from green tea.” Johnson said OVI was not just another iced tea or flavoured water but has been designed as a natural low-calorie balance of waters, sugars and salts.