Co-founder of B.BOLD Monica Anderson said there had been a rising demand for wellness-focused, sustainable and clean products within the beauty industry. B.BOLD is designed as an effective natural beauty brand that prioritises wellness and sustainability, with its deodorant free from harsh chemicals in eco-friendly packaging. Catering to consumer trends and demands for sustainability practices of brands, B.BOLD has also introduced a circular jar return program to reduce its environmental impact.
"With B.BOLD, you're choosing clean, eco-conscious beauty that works," said Anderson.
The shift towards sustainable products prioritising the health of the planet and customers is a result of consumers' growing awareness and knowledge of their decisions' impacts on themselves and the world around them. This has naturally led to an increase in ingredient transparency.
B.BOLD only uses natural ingredients to cater to these needs and has sustainability at the core of everything it does, from sourcing to packaging.
"Transparency is our game, building trust with our steadily growing fan base."
B.BOLD's cruelty-free commitment is unwavering. Anderson continued that the brand was always looking for new ways to make products better and kinder to the planet, proving that natural doesn't mean sacrificing quality.
For brands to maintain a competitive edge in the beauty category, Anderson said going green was key. This included making responsible and thoughtful choices around sustainable practices, eco-friendly packaging, and ethical ingredient sourcing.
Another challenge is the evolving regulatory landscape. Anderson emphasised that beauty brands must stay vigilant about changing regulations, especially regarding ingredients, labelling, and claims.
Being proactive, particularly during tough times, is imperative to ensure and protect brands and products from supply chain disruptions caused by pandemics, global conflict, extreme weather and more.
"Our supply chain is resilient; we've got strong supplier bonds. That way, we keep the ride smooth, even when unexpected bumps happen."
Anderson concluded that at the heart of B.BOLD was a commitment to transparency and creating excellent quality products.
Read more about the future of the beauty category starting on page 30!
