The plastic epidemic is well known, but did you know that a garbage truck's worth of plastic enters the oceans every minute?
Cleaning products have become one of the most significant contributors to plastic pollution, with Australians purchasing around 23 million single-use plastic sprays and wipes yearly.
Mainstream cleaning products also contain toxic chemicals that significantly impact human health; therefore, the cleaning industry has needed an overhaul.
In 2020, Ami Bateman, one of Pleasant State's co-founders, suffered from daily headaches and discovered they were partly caused by indoor pollution from cleaning products and their plastic packaging.
“Indoor air pollution is ranked in the top five environmental risks to public health by the EPA. This, combined with the plastic epidemic and lack of well-designed cleaning solutions on the market, got us thinking, surely there's a better way,” said Sian Murray, co-founder of Pleasant State.
“So we created Pleasant State. Pleasant State is working towards a sparkling clean world free of toxic cleaning chemicals and single-use plastics. We create ethical just-add-water products that make home care a form of joyful self-care.”
This female-founded start-up has been looking to change the game by focusing on a bigger purpose, not just profit. Since shipping its products in March 2021, Pleasant State has been found in over 25,000 forward-thinking Aussie and Kiwi homes.
“We've stopped over 254,000 plastic bottles from going to landfills, generated 127,272 litres of toxin-free cleaning, and donated and gifted over $67,594 to charity. We're proudly Australia's only B Corp cleaning brand and a 1% For the Planet member.”
Pleasant State developed Australia's first effective, healthy, single-use, plastic-free, and beautiful just-add-water cleaning solution. The range includes a multi-purpose bathroom cleaner, glass, fruit and vegetable spray cleaner, floor cleaner, hand wash, and dishwash. These cleaning bars have also been verified as sustainable, non-toxic, zero waste, and scented with essential oils.
“Think Berocca, but for cleaning. You fill your glass bottle with water, drop in the concentrated bar, wait for it to dissolve and then get cleaned. Developed and manufactured in Australia, Pleasant State tried and tested against the best household brands. It's super effective, with no nasties and no B.S.”
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