The cleaning category has been stuck in the 90s, and the Good Change Store has tried to renew this by introducing superior products that look great in the home with modern, sustainable cleaning products.
Its mission has been to provide 100 percent plastic-free cleaning using only safe chemicals. To achieve this, the company has created an ethically produced cleaning range.
“This way, we can help families create a better future for themselves while inspiring other cleaning manufacturers to follow our example. In other words, we want to change the mainstream cleaning industry,” said Stine Smith, co-founder of Good Change Store.
“Each of our products is created to replace an existing synthetic product on the shelf, so people have an option in the supermarket to choose a product that aligns with their sustainable values and often comes out much cheaper.”
One example of a well-designed product that Smith provided was a bamboo towel roll of 20 sheets, which replaced 65 rolls of traditional paper towels or blue synthetic wipes. These have better absorption and wiping efficiency and can be washed up to 85 times.
She added that consumers have wanted to use such a product but haven’t been able to find it on shelves before. Today, it’s one of Good Change Store’s best-sellers.
The brand's latest addition has been its refill cleaning range, a new concept for many but very close to the founders’ hearts. Most conventional cleaning sprayers come in plastic bottles and contain roughly 90 percent water and only 10 percent concentrate.
“We’ve taken the concentrate and worked with a lab in Auckland to turn this into a magic tablet. Simply dissolve the tablet in water, and you have the same natural cleaner with local botanicals and safe ingredients. Instead of buying a new plastic spray bottle every time you run out, you just buy the designer glass Bottle For Good and reuse that repeatedly with the powerful refill tablets.”
Smith believed that in the next five to ten years, everyone would think back to when they bought a new plastic bottle every time it ran out.
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