The advertising industry can be hugely rewarding for those who love change and challenge.
Initially driven by the idea of being in a creative field, Jen Rolfe had no idea what the industry entailed when she began. After many long hours, all-nighters, research and recognition, she has continued to love it as much as her first days.
Rolfe gained a first-class honours degree in marketing from the University of Otago and went into broadcast TV production before realising her love for not only marketing strategy but also digital and data-based marketing.
She worked at large multinationals such as Ogilvy, Clemenger Group and Saatchi & Saatchi before setting up her independent agency in 2013, which she found to be a better way to support New Zealand businesses and clients.
She has also served on several boards to broaden her knowledge, network and experience.
“Seeing an idea come to life better than you could imagine is hugely addictive. I am deeply invested in helping clients tell great stories that stay with people longer than they should,” said Rolfe, managing partner at Rainger & Rolfe.
“I’ve seen the power and capability of creative ideas change fortunes overnight. When the power of the brand kicks in through a meaningful, well-designed and well-executed marketing strategy, the consumer connection hits, and the impact on the business is so positive and huge that it makes it exciting to be around.”
The winning of New Zealand’s Supreme Marketing Award on more than one occasion, has been a massive achievement for Rolfe. She was incredibly proud to be part of the Mother Earth team led by Debbie McKibbin, which won the Gold FMCG Marketing Award at the 2024 New Zealand Marketing Awards.
Read her full story in this special edition of Supermarket News here
