Women in Business, Maree Glading: Owner of skincare brand Evre, Maree Glading identified and wanted to solve a problem within the industry. Inspired by her 12-year-old daughters' desire to explore skincare, she realised there was a lack of affordable, gentle options for young teenagers. Glading wanted to create something her daughter could use without worrying about harsh ingredients.
"Seeing a need and fulfilling it is what drives me," expressed Glading.
"Seeing people enjoy the products is incredibly rewarding."
After studying business and marketing at university, Glading began working in FMCG, lucky enough to work in brand management for big brands such as Milo and Weet-Bix. Through these positions, she began understanding the process and budgets behind large campaigns. Glading also did a stint at Blackmores, where she was responsible for their skincare line.
"At the time, they were real trailblazers in natural skincare, and since that role, I have always held a passion for this category," commented Glading.
"So, it is funny how things can come full circle."
Since starting Evre, Glading's range of products has expanded from cleansers and exfoliators to headbands and washcloths. When developing its products, Glading aims to provide beneficial skincare and promote mental well-being and self-care education. Two percent of all sales are donated to Youthline, a charity that supports teens through critical years.
Navigating the industry can be challenging, but Glading stressed the importance of understanding your intended market.
"My advice to aspiring entrepreneurs in the industry is to find that white space in the market and address a genuine need. Passion and purpose are also essential; they keep you going through tough times."
Glading continues empowering young people to navigate challenges confidently and resiliently by providing affordable products.
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