Working in public relations captivated Marian Pagulayan, PR & communications manager, South APAC, for Mintel, due to its dynamic nature and diverse stakeholders. In Pagulayan's current position, she has been able to dive deep into the FMCG industry and gain insider knowledge.
As a consumer, Pagulayan felt intrigued by the FMCG industry, particularly the ever changing trends, product development, and regional consumer preferences. Her start in PR and experience gained from working with multinational brands eventually led her to her role at Mintel and her first venture into market research within the FMCG domain.
"What truly energises me is the opportunity to showcase the impactful work we do at Mintel," remarked Pagulayan. "Our clientele comprises some of the world's biggest FMCG brands, underscoring the value of data-driven and actionable market intelligence for strategic decision-making."
Brené Brown, the American professor and podcast host, was attributed as Pagulayan's inspiration, specifying her admiration for her storytelling ability.
"Impactful storytelling is crucial in PR, and in the food and drink sector context, it's about effectively conveying the insights gleaned from our research and expert analysis to help brands make informed business decisions."
Pagulayan expressed her continuous drive within her role and constant pursuit of contributing to Mintel's success. She balances this drive with participating in non-profit initiatives supporting women's empowerment and maintaining an active lifestyle.
