PAUSE for Tea started as a deeply personal journey for founder Timmy Smith - Whakatōhea, Te Ūpokorehe, Ngāti Porou.
Over 20 years ago, Smith created a sugar-free tea for her children, wanting them to have a natural, nourishing drink. As they grew, so did the concept, evolving into a sophisticated alternative to alcohol and a wellness-focused beverage.
“My passion for tea goes beyond the drink itself—it’s about connection, slowing down, and honouring both people and place,” said Smith.
“I’ve always been deeply connected to tea, personally and culturally, but my background spans design, business, and sustainability. My journey has been about integrating my Māori heritage, wellness, and entrepreneurship into a meaningful brand.”
Whether it’s someone choosing the beverage over alcohol, a new grower finding a market for their crops, or a customer reconnecting with their wellness, knowing that she has created something meaningful has kept Smith going every day.
She admired many women in the beverage and food industry who have carved their paths, particularly those who have brought cultural identity into their brands.
“Trust yourself and your vision. There will be noise, doubt, and challenges, but people will connect if you create something from a place of authenticity and purpose. Don’t be afraid to ask for help—collaboration is a strength, not a weakness.”
It was a massive milestone for Smith to take PAUSE for Tea to Japan, Taiwan, and South Korea to see how these markets would resonate. Another highlight was building relationships with growers and working towards an Indigenous supply chain that supports small producers.
Smith advised her younger self to start sooner; perfection isn’t the goal—progress is, and to learn the business side early because while passion can fuel oneself, financial sustainability ensures one can keep going.
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