CHICAGO | AGRANA, one of Austria’s leading food and industrial goods groups, presented novelties from its fruit preparation and starch product ranges at the international food expo IFT FIRST.
AGRANA invited visitors to embark on an innovative culinary journey worldwide, transforming its stand into a small street food festival.
Various world cuisines inspired these innovative ice cream creations, such as Vietnamese coffee as an affogato or summer in Paris, ice cream with a mild cheesy taste served in macaron shells with berry jelly. London Fog was an Earl Grey tea ice cream with a lavender swirl.
“We are delighted about the successful presentation of our innovative products at one of the most important trade fairs for the food and confectionery industry in the USA,” said AGRANA CEO Stephan Büttner.
AGRANA has aimed to profit from ongoing growth in the American ice cream market, forecasted to grow from a current USD 19.9 billion to USD 21.9 billion by 2026. The company presently has four fruit processing sites in the USA.
This growth is driven by rising awareness of sustainability, animal welfare and healthy nutrition. AGRANA is well positioned to benefit due to its subsidiary Marroquin Organic International Inc., based in Santa Cruz, California, which distributes AGRANA’s wide range of organic starches.
Many of AGRANA’s starch products, such as potato fibres, corn starches and wheat proteins, are also used in vegan meat substitutes, beverages, animal feed and pharmaceutical products.
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