AUSTRALIA | ALDI has doubled down on its Price Promise to shoppers for 2026, committing never to be beaten on the cost of their weekly shop.
As Australians continue to seek value at the checkout, the supermarket remains laser-focused on delivering tangible savings to shoppers as it celebrates 25 years of unbeatable value in Australia.
ALDI revealed that more than two-thirds of its high-quality, award-winning range is priced under AUD 5, and two in five products are under AUD 3.
“Our Price Promise is a commitment to Australians that the cost of your weekly shop will always be cheaper at ALDI. Our substantial 16.8 per cent price gap advantage is a true reflection of our efficient and customer-centric business model in action,” said Jordan Lack, Chief Commercial Officer at ALDI Australia.
“While others rely on temporary drop and lock discounts on a limited range of products, we consistently review all our prices to make sure our customers are always getting the best value at checkout.”
Lack added that over the last 12 months, ALDI has applied permanent price reductions to nearly one in every five products, with 19 percent of its everyday range receiving an ongoing price reduction.
When customers shop with ALDI, they can confidently week-in, week-out, know that they are always getting high-quality products at exceptional everyday low prices.
For 25 years, Lack mentioned, ALDI has focused on doing the simple things brilliantly and efficiently. Working smarter with suppliers, cutting complexity and passing those savings onto Australian shoppers.
With more than two-thirds of the everyday range now under AUD 5, customers can shop at ALDI with complete confidence that they are getting high-quality products at exceptional everyday low prices, all year round.
It’s why ALDI’s Price Promise to our shoppers is so compelling.
“We are able to deliver meaningful savings of more than AUD 3,000 a year directly to the back pockets of Australian families. We know the significance of how every single dollar stacks up in the household budget, so these savings at the checkout can make a huge impact for families around the country,” he said.
ALDI has added 30 more everyday products to its growing list of new, lower-priced items. These new reductions are another step in ALDI’s mission to make a good life affordable for everyone. This follows 300 permanent price reductions across its range in 2025.
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