USA | Protein is getting a flavour upgrade: Introducing Doritos Protein tortilla-style chips, a new take on Doritos.
Doritos Protein hits shelves next month with 10 grams of protein per one-ounce serving, and will be followed by a 17-gram-per-single-serve bag later this year.
The new product is a strategic expansion for the brand into the rapidly growing protein snack category while maintaining the bold flavour and iconic crunch that has defined Doritos for generations.
Designed for fans who love Doritos but want more from their snack, Doritos Protein has levelled up the snacking experience with added protein and no artificial colours or flavours. The new snack launches with two timeless flavours: Doritos Protein Nacho Cheese and Doritos Protein Sweet & Tangy BBQ.
Doritos Protein marked a significant evolution for the classic and beloved brand, delivering protein in a format that feels familiar, flavourful and accessible, while addressing topical consumer trends in the snacking category.
“Doritos is synonymous with bold flavour and iconic crunch, two attributes that our fans know and love. When we set out to create this product, we wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein,” said Jess Spaulding, vice president of marketing, PepsiCo Foods U.S.
“As consumer desires shift, we’re showing that Doritos is a brand that can evolve and expand with those desires, offering consumers the best of both worlds, delicious taste, as well as new functional ingredients.”
As consumers increasingly look for functional ingredients in their everyday snacks and beverages, PepsiCo has leveraged its iconic portfolio of brands to lead the category transformation.
“The launch of Doritos Protein marks our strategic expansion into the protein snack category. We’re elevating the bold flavour and signature snacking experience consumers expect by using novel flavour and seasoning methods. Now, each one-ounce serving delivers 10 grams of protein, and a single-serve bag with 17 grams of protein is coming later this year,” said Hernán Tantardini, chief marketing officer, PepsiCo Foods U.S.
“This innovation underscores PepsiCo Foods’ commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients. 70 percent of consumers want their salty snacks to have protein, and now we are making it more accessible and seamlessly integrated into everyday snacking occasions without compromising the distinctive Doritos experience.”
Available starting next month in select retailers and markets, Doritos Protein will come in two sizes with additional rollout expected this year.
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