USA | Some ketchup lovers like a little dip with their fries, others want the perfect zigzag across a hot dog and true believers think a burger isn't finished until it's wearing a blanket of HEINZ.
HEINZ has celebrated the many ways people around the world enjoy their favourite ketchup with the debut of the HEINZ Love Lid.
Featuring three settings, Like, Love and Crazy Love, the Love Lid has become the first customisable ketchup lid, designed to let fans dial in the right amount of HEINZ and choose their perfect squeeze every time.
“We all experience love differently, and our fans’ connection to ketchup is no exception. People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them,” said Nina Patel, Vice President, Global HEINZ at the Kraft Heinz Company.
“Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy HEINZ. The Love Lid is an innovation that lets consumers squeeze to their heart’s content, because HEINZ has always been more than a condiment, and this summer we’re proving we have a love language all our own.”
The Love Lid has showcased how HEINZ has continued to reimagine its iconic ketchup bottle to better serve the fans who love it most. Following innovations like the HEINZ Dipper, the brand has evolved its packaging, giving fans another new way to personalise every squeeze.
Available in the US and UK, the Love Lid marked a milestone in the brand’s growing global footprint as HEINZ has sought to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.
To help fans make the most of grilling season, HEINZ will be offering the Love Lid as part of a limited-time bundle, including one bottle of HEINZ Tomato Ketchup, one Love Lid, and a handout with suggested squeezes for summer eats.
