USA | Doritos has brought the excitement of Formula 1 racing to snack aisles with Doritos F1 Head2Head, a limited-time flavour showdown.
The brand has invited fans to choose their favourite of two distinct Doritos flavours: Doritos Late Night Loaded Taco and Doritos Chimichurri Lime.
Doritos Late Night Loaded Taco delivers a bold, savoury taco-inspired flavour experience, while the Doritos Chimichurri Lime has combined spice and citrus notes for a bright, zesty flavour profile.
Together, the two flavours have created a head-to-head competition that allows fans to experience two distinctly different Doritos flavours and choose their favourite.
Inspired by the intensity, competition and rivalries that define Formula 1racing, Doritos F1 Head2Head has transformed snack selection into a fan-driven flavour battle. Fans can try both flavours and decide which deserves a place on the podium.
Kavita Patel, Senior Director of Brand Marketing and Activation, PepsiCo Foods North America, said that Doritos has always championed boldness, and Formula 1 provided the perfect backdrop for a flavour competition that tapped into fans' passion for rivalry and excitement.
Doritos F1 Head2Head is part of PepsiCo's global partnership with Formula 1 and supports the brand's global "Taste the Thrill" platform. The launch combined Formula 1-inspired competition, limited-time packaging and bold flavour innovation to bring the energy of race day to fans in a new way.
Whether fans are watching from the grandstands, gathering with friends or tuning in from home, this is a limited-time way to engage with the excitement of Formula 1 through two bold Doritos flavours available from the 10th of August.
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