Philadelphia, the brand that has set the cream cheese standard for over 150 years, is now marrying its signature silky smooth texture and creamy taste with award-winning bakery US brand Milk Bar to debut the Red Velvet Philly Bagel Bomb in the US. Opening a new chapter for the beloved Bagel Bomb marks the first time the menu item is offered with a sweet flavour profile in a "mini-bomb" sized format, making for a delightfully blissful bite any time of day.
The red velvet and Philly cream cheese flavour combination is a duo fans have sought out for decades. Sixty-four percent of consumers claim affection for red velvet, one of Milk Bar's best-selling flavours. Inspired by Philadelphia's distinct flavour and textural profile, the two brands teamed up to bring their beloved offerings to the masses in a first-of-its-kind innovation for both.
"One of the many special things about our product is its unique silky smooth and creamy profile that amps up the creaminess of so many foods, which you see come to life beautifully in the Red Velvet Philly Bagel Bomb," said Keenan White, Senior Brand Manager, Philadelphia at Kraft Heinz Company.
"As we continuously push to uncover unique and irresistible ways for fans to enjoy Philadelphia, this partnership with Milk Bar was a natural fit. We love how both brands have tapped into hallmarks of what make them beloved while doing it in an unexpected and consumer-driven way with this limited-time offering."
The Red Velvet Philly Bagel Bomb features a lightly sweetened Philly cream cheese core with chocolate, wrapped with red velvet bagel dough and served warm.
"When we created the Bagel Bomb way back in 2011, we could only offer them in our bakeries, much to folks' dismay," said Christina Tosi, Chef and Founder of Milk Bar.
"Teaming up with Philadelphia felt like the truest way to roll out our first-ever nationwide bagel bomb offering: the Red Velvet Philly Bagel Bomb. The combo of red velvet's decadence with just the right amount of creaminess that only Philly can provide bakes up an irresistible experience that we're so excited to offer our community nationwide finally."
