Pascual, a leader in the agri-food sector in Spain, is growing its dairy business with a new family of yoghurts called Big Day. The convenient breakfast food or snack is a pot of yoghurt mixed with fruit and cereals. The company’s commitment to Big Day will also see the product launched in a number of countries across Sub-Saharan Africa, Southeast Asia and the Caribbean.
“Despite the situation that the food sector is going through, Pascual is showing great dynamism and proactivity as shown by the large number of launches of new lines of business. In 2021 we managed to grow our business by nine percent thanks to the recovery after the pandemic and the company's innovations, and this is the line of growth that we want to continue promoting in 2022 with launches like Big Day,” said Pedro Bouza, director of International Business Development and Marketing Manager of Yoghurts.
