USA | Häagen-Dazs is introducing two new additions to its lineup of ice cream bars, expanding its range of premium snacking options for ice cream lovers. These new flavours, Dulce De Leche and Chocolate Cookie Crumble were inspired by the brand's original founders, Rose and Reuben Mattus, who were deeply passionate about creating high-quality ice cream experiences.
The new ice cream bars continue Häagen-Dazs's tradition of using top-notch ingredients to deliver exceptional flavour and texture. Each bar promises to provide a delightful indulgence, reflecting the brand's commitment to capturing life's sweetest and simplest moments.
The Chocolate Cookie Crumble bar features sweet ice cream infused with Madagascar vanilla, swirled with fudge, dipped in milk chocolate, and sprinkled with cookie pieces.
The Dulce de Leche ice cream bar swirled with rich dulce de leche sauce, enveloped in milk chocolate coating.
Rachel Jaiven, Head of Häagen-Dazs Marketing, shared his excitement about expanding the brand's snacking options, highlighting that the new flavours bring a rich and unexpected dimension to Häagen-Dazs's offerings, moving beyond traditional flavours.
Alongside these new flavours, Häagen-Dazs is also introducing a mini version of its Vanilla Milk Chocolate bars, providing a bite-sized version of one of its most popular treats. This mini bar features the brand's renowned vanilla ice cream coated in smooth and creamy milk chocolate.
