MyMochi, the first brand to spark the world's love affair with mochi ice cream, is at it again. The brand has now found a way to stretch the possibilities of mochi to reimagine waffles. MyMochi Waffle Bites are the first-ever frozen waffles made with the sweet rice flour used in traditional mochi. The ready-to-eat snacks can be thawed or briefly heated in the microwave – and don't need syrup – making it possible to enjoy waffles on the go, any time.
The new MyMochi Waffle Bites are available in Original, Blueberry and Cinnamon.
"MyMochi has been at the forefront of merging Japanese heritage with snacking culture," said Brigette Wolf, CMO of MyMochi.
"MyMochi fans are always looking for more ways to snack on mochi, and using it to put a fun twist on everyday food like waffles enables us to introduce even more people to the unique mochi experience."
