Albertsons Companies, Inc. has introduced its latest Own Brand innovation, the Signature SELECT Mix + Match meal solution, aiming to provide customers with convenience and value. Available at 1,900 Albertsons Cos. stores, including Albertsons, Safeway, Vons, Jewel-Osco, ACME, and Shaw’s, this customisable meal solution offers frozen entrees, sides, and vegetables that cook together in one standard oven, simplifying meal preparation for families.
The Signature SELECT Mix + Match meal solution includes a variety of classic meal combinations designed to prioritise taste and flavour. The offerings include:
Entrees: Options such as Chicken Parmesan, Chicken Meatloaf with Sweet & Spicy Glaze, Italian Meatballs with Marinara Sauce, Chicken Marsala with Mushrooms, and Southern Style BBQ Pulled Pork.
Sides: Selections like Homestyle Mac & Cheese, Parmesan Crusted Potato Medley, Garlic Mashed Potatoes, Cornbread Casserole, and Creamy Tomato Basil Pasta.
Vegetables: Choices include honey-glazed carrots, green bean almondine, sweet corn succotash, broccoli with cheese sauce, and mashed cauliflower with chives.
This Mix + Match meal solution is part of the Signature SELECT brand, the company's largest Own Brand. Earlier, Albertsons Cos. consolidated and rebranded its Signature family under one master brand, Signature SELECT. This rebranding features a modern logo, bold packaging, and a new marketing campaign to build an emotional connection with customers.
Signature SELECT is part of the broader Own Brands portfolio, which includes well-known names such as O Organics, Open Nature, Lucerne, Primo Taglio, Debi Lilly Design, waterfront BISTRO, Soleil, and Value Corner. These Own Brands products are exclusively available at Albertsons Cos. stores.
