Bega Group has launched a new collaboration between Bega Cream Cheese and Vegemite.
Combining these two Australian classics, the new Bega Cream Cheese with Vegemite product has been anointed a true Aussie tub of spread.
Matt Gray, Bega Group's General Manager for Marketing, said the flavour combination was a sure hit, particularly for loyal fans of both products and newcomers to the vegemite experience, bound to be converted.
Gray continued that in 2023, Bega Group announced its exciting cream cheese launch ahead of Australia’s National Cheese Lover’s Day. Now, Bega group was excited to release its cream cheese, embodying the taste of Australia.
Fans of Vegemite have been promised that they would not be disappointed, and for those Vegemite hadn’t won over yet, Gray said this might be the product to tip the scales, offering Australia’s iconic Vegemite in softer format for milder palates, allowing the punchy Australian flavour to be enjoyed in a whole new way.
