U.S.-based corporation Albertsons Companies announced that its O Organics brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand.
The brand designates April as Organic Breakfast Month and has encouraged customers to share their favourite breakfast routine on social media. O Organics aims to expand its consumer base and become the staple brand for younger generations.
“Many of our customers have embraced an organic lifestyle and consider it a meaningful part of their values,” said Brandon Brown, SVP of Own Brands at Albertsons Cos.
Brown stated that the brand has grown alongside evolving consumer preferences and needs. Therefore the brand decided that its visual identity should reflect this alignment while maintaining its easily recognisable ‘O’.
Founded in 2005, the brand launched 150 USDA (United States Department of Agriculture) Certified Organic products, ranging from the bakery, beverages, canned and frozen food, cereal, dairy and snack items.
To gain USDA certifications, products must meet strict federal government standards for organic farming, processing, and handling. These standards ensure that at least 95 percent of the ingredients in all O Organics products are produced without using most synthetic pesticides and fertilisers, antibiotics, added growth hormones or GMOs, assuring customers can trust and feel good about what they’re buying.
Currently, O Organics is the leading organic brand sold at Albertsons Cos, with banners boasting more than 1,500 products in its assortment, from organic fresh fruits and vegetables to organic dairy and meats, organic cage-free certified eggs, organic snacks, organic baby food and more.
“We believe every customer should have access to affordable, organic options that support healthy lifestyles and diverse shopping preferences,” said Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons Cos.
“Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal.”
